Articles by Pj Germain

1) How To Build A List Of Eager Subscribers
Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site. As more traffic is driven to... » read more

2) Using Blogs and Forums for Free Traffic
For every subject that you can possibly imagine and probably a few that you would most likely never want to imagine, there are people gathered on the Internet on blog and forum sites who are discussing it... at great length. You can bet that no matter what the topic of your website or what product or service that you are selling that somewhere (and probably a lot of somewheres) people are discussing it... » read more

3) Mastering Email Marketing
Affiliate marketers depend upon having their marketing emails opened, read, and acted upon. Unless those three things happen, the affiliate marketer will pretty much be out of the affiliate marketing business. If you are formatted your email correctly and it is readable in all email programs, then you just need to be certain that you have done everything possible to encourage the recipients to: Open... » read more

4) 3 Basic Steps to Search Engine Optimization
Search engine optimization or SEO, is the art and science of making your websites pages appear attractive to the search engines. The better optimized your webpages are, the higher the ranking it will receive from a search engines web crawlers and spiders. The higher it ranks, the more traffic your website will receive. The more traffic your website receives, of course, the more profit you will be able to... » read more

5) Master Ezines for Massive Traffic
E-zine advertising is one of the most cost effective ways to drive massive amount of traffic to your website. E-zines are one of the things that the Internet has provided for just ordinary people that the print media never did get right. Today magazines that you buy (if you do) at your local news stand are mostly filled with full page advertisements for products that you could care less about and that have... » read more

6) Link Exchanges CAN Help Your Website Popularity
Link exchanges have been somewhat maligned of late. There are those who think that anything that sends traffic away from your website is just not a good idea. It is true that link exchanges do create two-way traffic, but the idea here is to get more traffic coming than going... or at least an equal flow... and to let more people know about you, your website and your products or services. The basic idea... » read more

7) How To Attract Affiliates
One of the biggest fears new Affiliate managers have is in finding new affiliates. This fear is a stumbling block that stops many site owners from getting started with affiliate marketing. Interestingly, with a proper marketing strategy, getting affiliates may not be very difficult. Given below are some tips that may help in attracting new affiliates. Find complimentary sites Complementary sites are... » read more

8) Enthusiasm, Energy and Success Are Critical Keys For Providing Excellent Customer Servi
There are basically 5 different reasons why nothing great is ever accomplished without enthusiasm. First, no great success is ever attained in life without the surmounting of obstacles. In every life there are challenges. Some people view challenges as problems, others view them as opportunities. This marks one big difference between those people who give up and those who move up. You need to understand... » read more

9) Proofing - A Critical Function Not to be Overlooked
Business people universally agree that mechanical mistakes detract from the professionalism of communications. However, those with proofreading responsibilities commonly experience real frustrations in producing error-free work. They typically identify certain specific obstacles to accurate proofreading. 1. Overlooking mistakes when proofreading 2. Making time for proofreading in a pressured... » read more

10) Why Employees Do Not Work to Full Capacity
Many workplace studies show that at least 25 percent of workers said they were capable of doing 50 percent more work. On average, they estimated they could do 26 percent more. But why do they not? About a third mentioned one or more of the following explanations: 1. Not being involved in decision making. 2. The lack of a reward for good performance. 3. No opportunity for advancement. 4. A lack... » read more

11) Staying In Top Condition to Serve Customers with Excellence
Here is some information to help you stay proactive - to be in control of yourself and your emotions. 1. Have a safety valve for your emotions. If you suppress your anger and emotions all the time, you are likely to blow up at the wrong time at the wrong person. Express your anger, frustrations, and emotions to your safety valve - friends and family you trust. 2. Get plenty of rest. Do not deprive... » read more

12) Inevitable Change is a Fact of the Business Journey
Once there was a time in business when you could experience a change and then return to a period of relative stability. Nowadays, changes occur constantly - one on top of another. We need to acknowledge change and realize that change is a continuous journey - a way of life rather than a one-time event that can be lived through. With considerable momentum and continuity building in an organization,... » read more

13) Building A Strong Foundation
Important principles for building a strong company foundation include: taking responsibility, being early, understanding others first and taking on the concept that you are continually in training and development. Take Responsibility We approach the world as elements of cause rather than victims of circumstance. We take 100% responsibility for relationships and for the work we are doing for... » read more

14) Customer Loyalty - Our Choice to Create
What does it means for us to be loyal to our customers? First of all it seems to be easier to take for granted customers loyalty to us and bemoan what we think is a lack of loyalty to us. Each repeat order from a customer can be a sign of their loyalty. Customers who change jobs and continue to use us are also signs of loyalty. Customers who use another vendor for a project because of price are not lacking... » read more

15) Achieve Positive Attitude Through Self-Discipline
Attitude is defined as the way you dedicate yourself to the way you think. Think negative or think positive is a choice and a process. Negative is (unfortunately) an instinctive process. Positive is a learned self-discipline that must be studied and practiced every day. To achieve a positive attitude, you must take physical, verbal and mental actions. Here are a few short chunks of attitude - awareness... » read more

16) Keeping A Positive Attitude
People see things differently. While some concentrate on negative possibilities and see their glasses half empty instead of half full, others consistently look on the bright side. But being positive does not mean being unrealistic. So an important question to ask yourself when evaluating one's demeanor: Is your glass half empty or half full? While life can bring challenging times, having a positive... » read more

17) Generating Quantum Leaps By Doing the Right Things
Our strengths often become weaknesses because we rely on them too heavily, habitually doing what we do best instead of seeking the best things to do. Someone said: If your only tool is a hammer, you approach every problem as if it were a nail. Put down your old, familiar tools for now, or else find a different way to use them. Doing the right things, even very imperfectly, can bring about a quantum... » read more

18) A Little Pride Goes A Long Way
In todays competitive world, the small things sometimes measure the fine line between success and failure: 1. The caring smile of each employee. 2. The extra effort to meet a deadline. 3. One final check of a job before it goes to the customer. 4. The moment you take to add one last touch to your best effort. And where do these small things come from? They cannot always be taught or... » read more

19) Generating Customer Loyalty
Becoming and staying customer-intimate requires more than building client knowledge and having expertise in re-engineering our customers business processes. We must offer more than just service. We need to maintain a broad product line that can be configured to the specific needs of a customer. It is important to know that an average product tailored to a customers very specific need is often better than... » read more

20) Understanding and Handling Time Wasters
What is a time waster? A time waster is anything that decreases your productivity and your effectiveness. Usually, a time waster causes a shift in attention away from your No. 1 priorities. Many time wasters are a form of interruption. 3 Major Categories of Time Wasters: Time Waster No. 1: Lack of Planning Those who think they are too busy to plan will always waste more time managing by crisis. Even... » read more

21) A Personal Time Choice
Our personal experiences with time often force us to draw sets of conclusions which seem to contradict each other. They set up a paradox in which it is difficult to see how both conclusions can be true. Yet, on closer examination, the conclusions often are both correct. For example, no one has enough time, yet everyone has all there is. Often, one of the statements in a paradox is based on conventional... » read more

22) 3 Major Forces of Change
PEOPLE - the most obvious reason we see a faster rate of change is because we are producing a lot more people and people cause change. People make things - they come up with new ideas - they compete for scarce resources. Whatever sorts of things people do, we will continue see it happening more and faster. TECHNOLOGY - Since technology is a product of the human race, we can expect the rate of... » read more

23) Personality Plus - You Have the Power to Make A Difference
You may not have thought of it this way, but the telephone is just another sales counter. The customer at the other end of the phone is just like the customer at the counter, with one big exception: The customer cannot see you! This means you have to work harder to project a pleasant and professional image. Of course, the customer can not see you smile. But believe it or not, they can hear it in your... » read more

24) Cultivate the Art of Apologizing
A valuable negotiation skill for both business and personal worlds is the ability to adequately apologize. We all make mistakes; yet effective, sincere apologies are becoming too uncommon. Two events in recent years focused my attention on the art of the apology: in Forrest Gump, the character played by Tom Hanks, who was quick to apologize to the Black Panthers, saying: Sorry. I messed up your party.... » read more

25) Attitude Matters
It may be a truism that during times of crisis or adversity, it is especially hard to have a positive attitude. But that simply underscores the fact that a positive attitude is a cornerstone of living. It is the number-one quality that many of us strive to cultivate personally, as well as seek in others we enjoy working and associating with. Listed below are seven simple but proven tactics that business... » read more

26) Think Beyond What Common Sense Would Allow
Our strengths often become weaknesses because we rely on them too heavily, habitually doing what we do best instead of seeking the best things to do. Someone said, If your only tool is a hammer, you approach every problem as if it were a nail. Put down your old, familiar tools for now, or else find a different way to use them. Doing the right things, even very imperfectly, can bring you a quantum leap.... » read more

27) Focus On Ends Rather Than Means
Develop a razor-sharp picture of where you want to land at the end of your quantum leap. Make your goal specific. Pay careful attention to the details. Focus on this goal constantly in your thoughts and imagination. Carry in your mind a picture of you achieving the objective. Adults rarely make quantum leaps, but small children make them all of the time. Little ones focus on ends, rather than means.... » read more

28) The Customer's Perception
Customer perception is an important component of our relationship with our customers. Given that 90% plus of our orders at some point involve the phone, how we handle the telephone is essential to creating a perception for our customer that aligns with the company mission of service. The following is a great way of handling the phone. 1. The greeting is: Good Morning/Afternoon this is Joshua with (your... » read more

29) Making Positive Changes
We all know that certain lifestyle changes are good for our health. But, what some people may not realize is how difficult it can be to follow through with their decision. Unexpected roadblocks may get in the way, such as lack of family support or self-confidence. But, simply considering a healthy change is a step in the right direction. You even may be ready to take action right now. No matter where you... » read more

30) Commitment Needs to be a Top Priority!
Commitment needs to be a top priority. This needs to be stressed and emphasized for it needs to be expected from everyone. People need a clear aiming point. Be specific in explaining the standards of commitment that is expected of them to adhere to. State clear and specific expectations. Do not leave room for confusion regarding what high commitment looks like. Are your people in total alignment with... » read more

31) Eliminate Stress with Some Not So Common Sense
There are several things people can do to mitigate the stress and strain that can happen in the work place. One needs to remind their self of the purpose. On those days when you have several meetings and all the rest of it, remember what the larger purpose is, and recommit yourself to that larger purpose. That in itself is protective. Another thing you can do is to develop new skills. What can you... » read more

32) Live An Enthusiastical Life!
Live life enthusiastically! Dale Carnegie often called this principle the little-known secret of success. Without enthusiasm, all the skills and techniques you learn will not be as effective as they could be. On the other hand, if someone is enthusiastic, it is an energy builder. They can sell their ideas and ultimately accomplish more than sheer intellect. History is ripe with stories of people who... » read more

33) Goals & Priorities are a Must for your Organization
Goals: A goal is a pre-determined result. Something you intend to achieve over the long term. Priorities: A priority is a ranking. 1-2-3 and A-B-C, etc. of your daily tasks so the tasks related to your most important goals become your top priorities. Our goals provide our direction. Until we have established our goals much of our activity is pointless. Without goals, we have no reason to organize,... » read more

34) The Need for Commitment
In today's work world, you cannot afford to tolerate a commitment level that remains at room temperature. You need people who invest themselves fully in their work, people who deliver dramatic results. Performance is what pays the bills. Not loyalty. Not morale. What is needed is high job commitment. Commitment works a lot harder than loyalty, and gets more done than morale does. Commitment energizes.... » read more

35) The 12 Blocks to Listening
There are twelve blocks to listening. You will find that some are old favorites that you use over and over. Others are held in reserve for certain types of people or situations. Everyone uses listening blocks, so you should not worry if a lot of blocks are familiar. This is an opportunity to become more aware of your blocks at the time you actually use them. 1. Comparing Comparing makes it hard to... » read more

36) Employee Development in Flat Organizations
In team-based organizations, opportunities for promotion come rarely. So how do you provide opportunities for team members to grow and develop? Follow these suggestions: Enrich the job. Increase the variety of team members tasks, and give them more control over their work. Suggestion: Look both horizontally, team members can learn to operate more pieces of equipment, and vertically, they can take on... » read more

37) Two Tier Affiliate Programs are an Incredibly Lucurative Income Stream
The following article presents the very latest information on marketing. If you have a particular interest in marketing, then this informative article is required reading. To those who are not familiar with affiliate marketing, two-tier could be a new term to you but to those who are involved in this kind of money-making experience; it could mean a stream of income. Two-tier is an enticing feature of a... » read more

38) The Bipolar Disorder
If you're seriously interested in knowing about bipolar disorder, you need to think beyond the basics. This informative article takes a closer look at things you need to know about what it is to be bipolar. Bipolar illness has two distinct forms. Bipolar I disorder, previously called manic-depressive illness, characterizes patients who experience episodes of mania and depression or mania only. Any... » read more

39) Let's Get into Shape - no, Round is Not a Shape!
As a certified personal trainer, I have seen so many fad diets come and go. It is truly laughable what some companies will push just to make a quick buck. With over a billion dollars a year spent on people trying to lose weight, there is no shortage of information on how lose weight. The problem for most people is actually beginning a diet and sticking to it. Most diets get dull and boring or simply... » read more

40) Bloat & Torsion in Large Breed Dogs
Gastric torsion is seen most often in large breeds including the Great Dane and Bloodhound as well as some of the intermediate size breeds. Torsion of the stomach is the abnormal positioning of the stomach caused by the stomach rotation about its axis. This is better explained as a mechanical twist of the stomach. In essence, the stomach becomes filled with gas, food, liquid, or a combination thereof which... » read more